“Life should not be a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in broadside in a cloud of smoke, thoroughly used up, totally worn out, and loudly proclaiming “Wow! What a Ride!” 

— Hunter S. Thompson

This quote inspired me to design and create a brand based on the idea of imperfection and living life hard and fast. (photography found and edited)