Haulerdays is one of the examples of Carvana creating programs in hope to striving for good in our communities.

During the 2023 holiday season we supported an organization with the mission to close the transportation gap. We worked with Open Hand, an Atlanta-based non-profit, to surprise three volunteer drivers with a new car. These volunteers selflessly give up time in their own lives to help others, putting extra wear and tear on their vehicles as they deliver meals to those who need them.

The team developed a design system based on modular building blocks and clean, geometric motifs. They represent how individuals come together to form a whole greater than the sum of its parts, a community.

My role was to concept the direction working closely with the brand design team. As well as oversee the development of the look and production of the activation.

 

In-House: Carvana   

Designers: Gabby Klein & Rachel Garozzo

Sr. Copywriter: Sean Thomas